Sunday, December 19, 2004

Product endorsements

I enjoy reading product endorsements in print ads because most often than not, they're quite funny. The layout guy usually puts at least four things onto the page: the product (space-shuttle-technology swimming trunks), the picture of the person endorsing it (Ian Torpedo), the person's autograph (Ian's signature that can actually be used at the bank to withdraw money), and the person's claim to fame (Olympic Gold multiple-medal holder). The byline is a hard thing to write. For example in a quarter-page ad in the newspapers a few days ago, Tan Kheng Hua (of UOR and PCK) decided to lend herself to Kenwood electronics (hifi and stuff), and her byline was Tan Kheng Hua - Celebrity. And I was thinking, couldn't the copywriter have written something more substantial?! Like TKH - mother, theatre specialist, television comedy superstar etc. It is very cheesy, and things don't get better for other local 'stars'. I remember Ms Tan to be a kind lady; our school's video club organised an outing to attend a live filming of UOR many years ago, and Ms Tan took the time to explain things for us... So sometimes despite the fact that the person is supposed to be famous, I have to read the claim to fame (hey it rhymes!) to understand what the fuss is all about. Jennifer Testudo - national rower. Orhhhhh, so that's who she is. I think I'll have the cornflakes she's having, thank you. I'd like to row as fast as she

No comments: